fastcompany.com

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more

Similarly, I wonder whether the creator economy, as it matures, will resemble less of its original promise (a way for people to do the things they love), in favor of a “creator industrial complex.” Part of the problem is that creativity comes in fits and starts, and can’t always be tamed into a predictable routine. If you’re obligated to create som... See more

As we’ve pushed past the dawn of this so-called creator renaissance, however, and the sun starts to loom high in the sky, I’ve found myself wondering where it all goes. 
I still think that the new models that have been, and continue to be, developed today can offer creators stability and financial freedom in a way that the gig life does not. Bu... See more

" Everyone is realizing that the opportunity of the creator economy is much broader and deeper than originally anticipated. Creators aren't simply disrupting the media world, they're turning entire industries upside down. Because they are scalable friends, educators & retailers, they can take over the markets of loneliness, education & CPG.... See more

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

... See more

The Passion Economy Demands Creator-Format Fit