
The Creative Economy

When we look at the evolution of creativity, one story that can be told is that it was a concept designed to extricate divine procreative power from women and give it to men.
There are other stories to tell as well. In the twentieth century, creativity became enmeshed with capitalistic productivity, and its study was largely centered around the fiel... See more
There are other stories to tell as well. In the twentieth century, creativity became enmeshed with capitalistic productivity, and its study was largely centered around the fiel... See more
Elan Ullendorff • A brief history of creativity (and power)
The notion of creativity would render the creation of consumer desire a humane and high-minded pursuit. It would make capitalism a safe space for individuality and critique, while also transforming anti-consumerist critique into more consumption.
Samuel W. Franklin • The Cult of Creativity: A Surprisingly Recent History
In the marketplace, the word creativity has come to mean the generation of ideas applicable to practical strategies to make larger profits. This reduction has gone on so long that the word creative can hardly be degraded further.
Ursula K. Le Guin • Words Are My Matter: Writings on Life and Books
we speak of today’s “creative” as both an economic role and a type, with particular consumption patterns, work habits, and personalities.
Samuel W. Franklin • The Cult of Creativity: A Surprisingly Recent History
Cognitive Surplus: Creativity and Generosity in a Connected Age: How Technology Makes Consumers into Collaborators
amazon.com
What if the opportunity for creativity is much bigger than what we’ve all been calling the Creator Economy? I believe it is. I call this opportunity, The Creativity Supply Chain.