The Cost of Mediocrity
Challenger brands treat their consumers as more than just people who buy their stuff. They focus and speak to them with respect, unafraid of the fact that some people might reject them. Through the overcommitment to a specific tribe and mindset, along with the acceptance of rejection by others, Challengers create more exciting brand worlds, reposit... See more
eatbigfish. • Fear Indifference Not Rejection
You need to be either better, different or cheaper. Challenge yourself to stay relevant, simple and compelling.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
Whenever we are faced with a serious business decision, the answer almost always is to increase quality.
Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
that innovation teams often have to hurdle the barriers set up by well-meaning company management.