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The cost of games
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Succinctly put, for every blowout success, dozens of titles fail to deliver on expectations. The winner-takes-most aspect of game publishing means that an organization is either doing really well or dying.
Joost van Dreunen • One Up: Creativity, Competition, and the Global Business of Video Games

1.5% of players will buy something within the game during their use of it.
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
"Market forces. Busy professionals play these games to cool off in the evening. They have money but no time. Then there are skilled gamers with no money but lots of time. It’s a natural ecosystem. Whole economies exist in these virtual worlds.
Daniel Suarez • Daemon
Sony earns a cut of the sales of third-party games on PlayStation, which of course it gets to keep with first-party games – meaning that its own games can justify very large budgets more easily, as they generate more revenue per unit sold. A further justification for taking this kind of risk on high development costs is that the games themselves se... See more