I had the spookiest feeling at Urban Outfitters the other day when I saw something that was "sooo me" and realized that identity is partially something that was sold to me via algorithms in order to sell me the accessories to go with that identity

Women learn to “survey” themselves through the imagined eyes of others—specially a gaze that places women as consumer merchandise. As time goes on this performative version of femininity gets repeated, commodified, and circulated through media. This creates a feedback loop as inevitably these performances start referencing each other. Femininity... See more