The Contrarian Strategy of OpenAI

All unsuccessful startups are alike; each successful startup is successful in its own way.

So, what exactly has OpenAI done differently? Expanding on Altman’s comments and adding a few others.

• Going to market with a consumer and an enterprise product. ChatGPT Enterprise just launched. There’s ChatGPT Plus for $20/month for consumers. Is ChatGPT just product-led growth for the enterprise product, or will OpenAI run two playbooks: one to b

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