The Content Trap
To create content is to be distracted. To create the “platform” is to focus on the true structure of reality. Shaping media is better than shaping the content of such media. It is the person who makes the “platform” who becomes a billionaire. The person who provides the content—be it reviews on Yelp, self-published books on Amazon, your own car and
... See moreAdrian Daub • What Tech Calls Thinking: An Inquiry into the Intellectual Bedrock of Silicon Valley (FSG Originals x Logic)
This is the critical difference that most "content creators" miss——and the reason why so many of them burn out without ever building real wealth. Content is temporary. It spikes, then disappears. You publish it, it gets a few views or likes, and then it's gone——buried under the avalanche of new content that floods the internet every second of every... See more
Knowledge assets that line your pockets
Many content-oriented companies try this approach of just gathering as much content as possible and offering it at a monthly price when their members might want depth in a few key areas or access to a community of like-minded people. In many cases, it’s not the stuff people want; it’s the curation and community. If the primary benefit is supposed t... See more