The Content Code: Six essential strategies to ignite your content, your marketing, and your business

The marketing objective with this group is to increase the psychological commitment and get them to identify with a person, brand, or company in a deeper, more…

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“Establish a communion of equals.” – Marcus Sheridan, President of The Sales Lion When it comes to fans and community, there is an essential key I think many people and businesses miss, and here it is: As a content creator, it’s NOT your goal to sound smart. Furthermore, it’s NOT your goal to put yourself into a higher sphere than that of your audi

There are four primary uses of social media for business: Monitoring and research, responding to customers, amplifying messages, and establishing thought leadership.

Syndicate.

You’ve talked often about how hard you’ve worked to grow your audience, which is one of the things I like most about your blog {grow} (and you): You share your lessons learned openly and honestly, without minimizing all the hard work you’ve done. And one of the wonderful consequences of this hard work is that your audience—of which I am one—trusts

Crowdsource content creation and distribution.

Page Authority can be improved primarily by increasing the relevant links to your site from pages that have high Page Authority themselves.

strategy for non-fans (or non-consumers, if you like) is devoted entirely to…

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