The Content Code: Six essential strategies to ignite your content, your marketing, and your business

There’s a very good reason bloggers keep a tweet counter open at the top of their sites.

There are four primary uses of social media for business: Monitoring and research, responding to customers, amplifying messages, and establishing thought leadership.

Page Authority can be improved primarily by increasing the relevant links to your site from pages that have high Page Authority themselves.

As you can imagine, the idea of creating an audience of super fans is relevant to almost any industry, but perhaps none has been so intensely studied as sports marketing … where your job literally depends on creating fans.

“Don’t publish when you ‘should.’” – Scott Stratten, author and President of UnMarketing Monthly, weekly, daily. In the afternoon. In the morning. When you ask people how often they should produce content, the answer always ends up being about a spot on the calendar. It used to be biweekly in the old days. Then it became weekly and now it seems to

“Obviously, we’re going to promote the content. We look for ways to repurpose content. For the conference we worked with, we had an infographic that was created from e-books. We had tweetable quotes in this infographic. We had graphical illustrations of great influencer quotes as another piece of quality content that was easy to share. We made Twit

3. The content was distinctive. Great marketing begins with great content. These pieces were unique and conversational. In all three cases, nothing had ever been written like these posts. I took personal risks with this content, too—taking a stand, trying a new format, providing intense personal disclosure.

Friends help friends:

“Above all, be interesting.” – David Meerman Scott, bestselling author of 10 books including The New Rules of Marketing and PR Many people steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and services. But I have news for you. Nobody cares about your products and services (except you). Y

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