your core audience can still be proprietary in that the right to communicate with them belongs to a single entity. You.

It also gave us the idea to establish strategic content partnerships with a unique non-profit focused mission, and have him create his own ‘hub’—an original source of information that can be shared by the community he creates.

Judicious outreach: Influencers are information junkies and love having the inside scoop first.

#UOOnYou

Therefore, in order to become an effective content-igniter, you must not only create content and build an audience but also employ strategies to overcome user passivity and systematically find individuals predisposed to love and share the content you’re creating. This is perhaps the most overlooked imperative in digital marketing today.

Size of the website

Look for opportunities for newsjacking.

Here are 10 practical tips to promote your content without crossing the spam line.

“Obviously, we’re going to promote the content. We look for ways to repurpose content. For the conference we worked with, we had an infographic that was created from e-books. We had tweetable quotes in this infographic. We had graphical illustrations of great influencer quotes as another piece of quality content that was easy to share. We made Twit