The Content Code: Six essential strategies to ignite your content, your marketing, and your business

tend to follow the numbers, especially if the decision is low-risk. We normally don’t cross-reference information or check sources. We look for the biggest number and believe in its authority.

“Connecting content, people, and conferences.” – Lee Odden, CEO of TopRank Marketing A key strategy for converting weak social media links to strong connections for me is attending conferences. I try to get involved as deeply as I can in conferences I attend, even creating unique content for and about these events. I want to create a positive, inte

“Establish a communion of equals.” – Marcus Sheridan, President of The Sales Lion When it comes to fans and community, there is an essential key I think many people and businesses miss, and here it is: As a content creator, it’s NOT your goal to sound smart. Furthermore, it’s NOT your goal to put yourself into a higher sphere than that of your audi

The next night, my wife and I went to see Keith Urban. When he took the stage, 15,000 screaming fans took pictures and videos to celebrate this magical moment, an explosion of sound and light and video images. Some held signs showing the count of how many concerts they had attended or how far they had traveled. At one point Urban walked through the

It’s not a key performance indicator, it’s a key popularity indicator.

Indicators of spam:

“It would make sense for a newcomer to seek out those who already have authority in that neighborhood and create some reason for them to have a conversation and a connection. If that results in an endorsement somehow—like someone invites you to their party or over for dinner—it’s a sign to others that you’re becoming important in the community too.

A study commissioned by Google6 characterizes the Alpha Audience as the “rapt audience” and says that those who actually engage with brand content have even stronger buying behaviors:

Therefore, in order to become an effective content-igniter, you must not only create content and build an audience but also employ strategies to overcome user passivity and systematically find individuals predisposed to love and share the content you’re creating. This is perhaps the most overlooked imperative in digital marketing today.

An individual starting a blog might seek a true balance of all six factors but concentrate on writing highly shareable content and building a heroic personal brand that leads to fanatic supporters and business benefits.