The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
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The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
The question of why we made it connected explicitly to why anyone should buy it. We had to get it right—for our customers and for ourselves.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
Apple is building a scenario of life in which people rent or buy movies at the iTunes stores, download songs from this online store and listen to them through the iPod, and back up data and upload applications wirelessly. In this scenario there is no room for CDs and DVDs. Apple has therefore released its newest notebook, the MacBook Air, without a
... See moreRoberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
The process of convincing someone to buy and use your product needs to respect the customer, needs to understand their needs at different points of the user experience.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
We figured out which story we could put on a billboard all the way down to the story we’d tell a longtime customer.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
Tony Fadell • 10 highlights
goodreads.comlaser focus on a few key differentiating elements