Steve Jobs and Storytelling by @tfadell https://t.co/SRoPFSyTtb

Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing writes the messaging—the facts you want to communicate to customers—and gets the product sold. But from my experience that’s a grievous mistake. Those are, and should always be,... See more

Lessons Steve Jobs wanted to pass on. Written right before he died. In his own words: 1. ON BUILDING A REAL COMPANY: I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup... See more