The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
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The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
Apple is building a scenario of life in which people rent or buy movies at the iTunes stores, download songs from this online store and listen to them through the iPod, and back up data and upload applications wirelessly. In this scenario there is no room for CDs and DVDs. Apple has therefore released its newest notebook, the MacBook Air, without a
... See moreRoberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
People say Jobs cannibalized the iPod to make the iPhone.
Again, true. But utterly useless.
If you just look at where Apple makes money, you’d look at the iPhone through the lens of cannibalization.
But if you understand Jobs’s ecosystem strategy, you will realize that this was not a case of cannibalization but a case of strategic commoditization.
... See more
Again, true. But utterly useless.
If you just look at where Apple makes money, you’d look at the iPhone through the lens of cannibalization.
But if you understand Jobs’s ecosystem strategy, you will realize that this was not a case of cannibalization but a case of strategic commoditization.
... See more
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