The CMO Who Never Wasted a Single Content Cent — Fenwick
the marginal cost of distribution, persuasion, & iteration just collapsed. we’re staring down the barrel of a world where brand ≠ spend, content ≠ labor, & “go-to-market” ≠ headcount.
the entire idea of creative as a department starts to look quaint—like a scribe guild post gutenberg. 12 months from now, marketing will... See more
signüllx.comUltimately, the power of an idea-centric approach to content marketing boils down to one thing: focus. You cut through the clutter and make a lasting impression on your audience by rallying your content around a singular, resonant theme.
It's not about churning out more content; it's about making every asset serve a bigger story.
It's not about churning out more content; it's about making every asset serve a bigger story.
Distribute Ideas, Not Content - Animalz
Last week, i tried to convince 300 marketers of my crazy plan.
I explained how I plan to beat McKinsey with 1 FT Marketer at my company.
Here are 10 principles driving the strategy:
Principle 1: Master the audience funnel
• Rented... See more