Ultimately, the power of an idea-centric approach to content marketing boils down to one thing: focus. You cut through the clutter and make a lasting impression on your audience by rallying your content around a singular, resonant theme.

It's not about churning out more content; it's about making every asset serve a bigger story.

Last week, i tried to convince 300 marketers of my crazy plan. I explained how I plan to beat McKinsey with 1 FT Marketer at my company. Here are 10 principles driving the strategy: Principle 1: Master the audience funnel • Rented... See more