The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
Valentin Raduamazon.com
The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
David Mannheim • 2 highlights
amazon.com
Higher customer lifetime value, greater pricing flexibility, supercharged growth, and a sharpened competitive edge
Nir Eyal • Hooked: How to Build Habit-Forming Products
Revisiting Lifetime Value and Customer Acquisition
digitalnative.substack.comdigitalnative.substack.com
KEY TAKEAWAYS We’ve talked about LTV a lot in this book, and I hope you see that I’ve beat that drum so relentlessly because it’s such a fundamental part of building a thriving business. A product is not a business. A promotion is not a business either. LTV is much more than just a number. Keeping LTV top of mind all the time will save you from mak
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
