The Choice Factory
Messenger We are heavily influenced by who communicates information. Incentives Our responses to incentives are shaped by mental shortcuts. Norms We are strongly influenced by what others do. Defaults We “go with the flow” of preset options. Salience Our attention is drawn to what is novel and seems relevant to us. Priming Our acts are often
... See morePaul Dolan • Happiness by Design
Mass Persuasion Method : Activate the 8 Psychological Switches That Make People Open Their Hearts, Minds and Wallets for You (Without Knowing Why They are Doing It)
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