The Charisma Myth: How Anyone Can Master the Art and Science...

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

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impacting behaviors. To borrow the framework and language of Olivia Fox, author of The Charisma Myth,[17] coming across as “charismatic” is the result of projecting three qualities: Power (authority, credibility) Warmth (friendliness, openness) Presence (the audience feels like you are undistracted and paying full attention to them)

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