With the growth of cloud, functions that were previously manual like billing customers, managing expenses, and forecasting budget, became actions that could be productized — which led to a better experience for the user (the finance role) and the end customer (the payee, the customer, and one’s own employees.)
Founders: What to look for in your first finance hire
In the beginning, the financials of any company aren’t that complicated. The important things are record keeping, the audit trail, approval for security, and basic systems for good health. Later on, it gets much more interesting. A year in for us, payroll was starting to grow, the expenses becam... See more
As today’s businesses-of-one continue to evolve in complexity, they’ll need centralized, automated, interoperable, and easy-to-understand tax and expense management software so they can focus their attention on what matters most — their work.
While selling into the finance department has historically been a daunting task due to large incumbents in the category, we believe the next-generation of finance software has arrived. There’s a huge opportunity ahead for vendors who identify critical components of the finance workflow that have been grossly underserved by technology.