The CEO of No

One of the mistakes that a lot of entrepreneurs make is they include themselves on the team. I think you're a coach and you should be standing on the sidelines — cheering on the team, moving the right people in and out, and changing strategy as you need to.

At first, I’d say yes to everything — meetings are really valuable when you’re starting off. But I reached a point where I was letting myself get scheduled on six to eight hours of phone calls a day. And when I looked at them, I couldn’t identify what the positive outcomes were — and more importantly, I didn’t enjoy doing it.