The Case for Universal Creative Income

The platforms have made efforts to regain legitimacy with creators via the first route, by increasing the variety of monetization avenues available through their platforms. Twitter and YouTube have both added tipping functions to their sites. Facebook recently announced plans to pay $1B in “bonuses” to creators through 2022. But these efforts at re... See more

As we’ve pushed past the dawn of this so-called creator renaissance, however, and the sun starts to loom high in the sky, I’ve found myself wondering where it all goes. 
I still think that the new models that have been, and continue to be, developed today can offer creators stability and financial freedom in a way that the gig life does not. Bu... See more

The first generation of these companies is already on the scene. Products like Patreon, Cameo and Substack have gained traction over the past several years by zeroing in on the monetization component of the problem, offering creators pathways to generating revenue directly from their audiences rather than relying solely on platform-controlled adver... See more

Platforms are now scrambling to compete as “creator platforms”, with a lot of effort poured into ensuring that content can generate real economic value for creators, either by paying for it themselves or by helping the audience pay.