Whereas a purpose-driven business will only succeed if it achieves some clearly defined “good” in the world, Business Romantics find as much worth in the process as in the end product.

How can we possibly transpose these notions of experiential living to our market society, to our transactional culture of business? Where do we begin?

Where do we cultivate romantic experiences of friction, conflict, mystery, and ambiguity? How can we bring some of the “art of life” back into our everyday business?

What elicited our passion for life before we knew about the more “mature” values of money and power? How did our first experiences with work put us in touch with our most romantic selves?

tracking not only employee productivity but also social interactions—“social physics,” as computer scientist Alex Pentland calls this new genre of sociometric data.

Inside, where no one else could see, there were beautiful silk linings of vibrant colors. He called these his “secret smiles.”

realized I was passionate about redesigning shoelaces, and I decided to put everything into my goal.”

When we think of romantic experiences, most of us imagine something that lifts us out of the doldrums of the daily routine.

Evgeny Morozov,