The Business of RaaS: Deployment Acquisition Cost

For most new, low-cost robotics applications, the single biggest cost in acquiring the customer and generating revenue is the cost of the robot itself.

If we were just thinking about S&M spend like a SaaS provider, you might say that your payback period is 2 months and call it a day. But your financials are not going to look like a software company. You need to treat this like a lower-margin business (even though recurring revenue and proper cohort analysis make this very attractive in the long-te... See more