The Business of Belonging: How to Make Community your Competitive Advantage

by joining a community, members get what they hoped to get by joining.

They can also break down the responses into groups, so they could get an NPS score for each layer of social identity or activity.

Emotional safety. By building boundaries and including the right people, you create trust and a feeling of safety.

Community was built into the fabric of Lululemon from its very early days. Store managers were empowered to be community organizers, and to identify community leaders in their local markets. These leaders, who were often fitness instructors, coaches, and yoga teachers, were made into official “Lululemon Ambassadors” and could organize their own eve

If you see a 30% DAU/MAU rate, you're absolutely crushing it, says Hawk. “Our meta community is around 20% and it's highly engaged. I've run successful communities at around 8–10%.”

David McMillan and David Chavis in 1986.3 The authors describe a sense of community as “a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members' needs will be met through their commitment to be together.” According to the theory, there are four factors that contribute

The best part about success programs is that by making your customers into experts and investing in their career, you'll undoubtedly create more passionate advocates who then want to give back to the community and company.

We made it our mission to advance the community industry and help community professionals thrive. I wanted community professionals to have all the resources I wish I had when I first kicked off my career in community.

Shared Emotional Connection All healthy communities have a story. Members will have a history of experiences together and the belief that there will be more experiences together in the future.