create an environment in your community where members feel like they have a say in what happens.

All healthy communities have a story. Members will have a history of experiences together and the belief that there will be more experiences together in the future.

Engagement: Customer experience, retention, and loyalty. The goal is to increase customer retention, average contract value, and customer satisfaction by giving customers a sense of belonging and organizing engaging and valuable community

Building community is one of the most powerful ways to establish your brand as the most trusted leader in a category, or to get people bought into a category that you're working to create.

Effort justification is a concept in social psychology that stems from Leon Festinger's theory of cognitive dissonance.

Product: Innovation, feedback, and R&D. The goal is to accelerate innovation and improve your product offering by creating spaces for members to share their feedback and discuss ideas that they'd like to see you apply to your product.

People who acknowledge that others' needs, values, and opinions matter to them are often the most influential group members,

A great business focuses on serving people and building an incredible culture. And a great community figures out a way to be financially sustainable, so that it can continue to serve its members.

The purpose of a Support community is to create a space where your customers can answer questions for each other.