The business of being Victoria Paris

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Miquela, unaffected by politics, debt, COVID-19 and bullies is what’s truly aspirational. She’s our best selves, stripped of our messy human shortcomings, disappointing flaws, and soft vulnerabilities — the inverse of a zombie. Being called less — or more — attractive than the real model beside her doesn’t affect her ego. She has none. Isn’t that t... See more

Matt Klein • The Problematic Fakery Of Lil Miquela Explained — An Exploration Of Virtual Influencers and Realness

Screw the algorithm The tendency of trying to win on social platforms is to follow the algorithm. There’s a reason that “surprised face” is a staple of every YouTube video. Everyone is running the same optimizations. That doesn’t mean not adapting to the medium. Recipe videos need a quick hook, an element of intrigue ... See more

Brands, take note – in a ChatGPT world, the occasional mistake is a refreshing reminder that real writing can be perfectly imperfect. Turning to AI might provide a wad of text in a heartbeat, sure, but you can’t beat a living, breathing, messy human being. What’s more, a new study by MIT warns that leaning too hard on A... See more

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