Forget the myth of the 'Eureka!' moment, and allow me to suggest another way: the bucket theory of creativity.

Buckets are little homes for the things you want to explore deeper.

Maybe you’ll write or draw or build about them one day, but that’s not really the point.

All you gotta do is make some buckets.

Because making buckets creates a magnetic... See more

I like to think of collections as a way of creating meaningful containers for creative work—spaces that allow us to develop our ideas, while maximizing our chances of making unexpected connections.

Curate inspiration every day. Find apps, sites, and publications where you can brows through steams of inspiration, and save anything you like into niche buckets of interests. You'll get more creative, and you'll start to see ideas and make connections you hadn't considered before.

Creativity arises from making new connections—contemplate unexpected things together. Don’t wait for moments of inspiration to strike. Creativity is a muscle; exercise it. There’s a logic to creativity: find what works for you, break it down, and you have a process that can serve you forever. Unstructured freedom is the enemy of true creative

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