The Bucket Theory of Creativity

At the right point in the sequence, revealing the “Solution Bucket” creates the pivot point where the answer/solution hits them in the face (the AHA moment!).

I named this “solution bucket” Matt. Matt represented the 1%:

The smaller group of people who succeed because they operate and BEHAVE very differently compared to Frank.

And this creates CONTRAS... See more

When I have a piece of writing in mind, what I have, in fact, is a mental bucket: an attractor for and generator of thought. It’s like a thematic gravity well, a magnet for what would otherwise be a mess of iron filings. I’ll read books differently and listen differently in conversations. In particular I’ll remember everything better; everything wi

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