The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

So whether you are creating value by building a sense of freedom, learning how to do more with less, or creating more income, the mind-set is the same: Think like an owner.

Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing. This is a revolutionary overthrow of time and motion studies, of foremen, of bureaucracies and bosses. It’s not a new flavor of the old soup. It’s a personal, urgent, this-is-my-call/this-is-my-calling way to do y

Developing, guarding, and consistently cultivating your professional brand is essential for you to advance in your career and achieve sustainable success. A powerful brand allows you to stand out in a congested market, gives you access to previously unavailable opportunities, and encourages the kinds of relationships