Saved by Mike Renaud and
The Brand Positioning Edition
Your positioning context sets off a really powerful set of assumptions about who your product competes with, what features your product should have, who the product is intended for, and even things like what the product should cost.
April Dunford • A quickstart guide to positioning
Many hours are spent debating the following:
Positioning, Company vision, Company mission statement, Core belief, Brand truth, Brand archetype, Brand map, Brand strategy, Tone of voice, Manifesto to demonstrate the tone of voice, Brand attributes, User personas, Key insights....
Even when agreement is reached on any of the above, the problem with tr... See more
Positioning, Company vision, Company mission statement, Core belief, Brand truth, Brand archetype, Brand map, Brand strategy, Tone of voice, Manifesto to demonstrate the tone of voice, Brand attributes, User personas, Key insights....
Even when agreement is reached on any of the above, the problem with tr... See more
Michael Fitzsimmons • How do you build a brand people love?
Andy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments
Andy Whitlocklinkedin.com
Your goal: to position yourself in the mind of your audience and to have their preference. Positioning is central to branding and crucial to your success. To be considered, you need to be known. To get on someone's mental shortlist it needs to be clear what you offer and for whom.
Anne Miltenburg • Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
Positi on ing: how your product is the best in the world to deliver some value that a certain well defined set of customers cares a lot about. What value can y ou deliver
... See more