👕 The Brand Magic of... Patagonia
On being an early adopter of organic cotton in Patagonia's garments: “The constraints we place on ourselves require innovation that then sets us apart from other companies”
Rodney Evans • How Patagonia became Patagonia w/ Vincent Stanley
What difference would it make for Patagonia to fully embrace the Citizen Story? Rather than selling products that make people- as-Consumers the gentlest possible destroyers, the company would be equipping people-as-Citizens to be the human embodiment of the beautiful nourishing presence of the Earth that was its founding inspiration. That would be
... See moreJon Alexander • Citizens: Why the Key to Fixing Everything is All of Us
Can a company that wants to make the best-quality outdoor clothing in the world be the size of Nike? Can a ten-table, three-star French restaurant retain its third star when it adds fifty tables? Can you have it all? The question haunted me throughout the 1980s as Patagonia evolved.
Yvon Chouinard • Let My People Go Surfing: The Education of a Reluctant Businessman
