đź‘• The Brand Magic of... Patagonia
“In many ways the magic of Patagonia comes from the constraints we place on ourselves which are grounded in our deep sense of responsibility to do right by the environment and society,” Stanley told me. “We can't go to the Fashion Institute of Technology library and choose from 5,000 fabrics for the spring line. We have a couple hundred we can choo... See more
Doug Sundheim • How Patagonia Became The Most Reputable Brand In The United States
Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Naomi Klein • 1 highlight
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Can a company that wants to make the best-quality outdoor clothing in the world be the size of Nike? Can a ten-table, three-star French restaurant retain its third star when it adds fifty tables? Can you have it all? The question haunted me throughout the 1980s as Patagonia evolved.
Yvon Chouinard • Let My People Go Surfing: The Education of a Reluctant Businessman
Patagonia’s image is a human voice. It expresses the joy of people who love the world, who are passionate about their beliefs, and who want to influence the future. It is not processed; it won’t compromise its humanity. This means that it will offend, and it will inspire.
Yvon Chouinard • Let My People Go Surfing
- their industry with a focus on affordability, style, and social good aligns with democratic design and responsibility.
- Everlane - Transparent pricing and ethical sourcing resonate with an honest, value-oriented customer experience.
- Patagonia - Unwavering co
Springboards
While outdoor apparel brands aim to compel audiences to consume based on the warmth of their coats, Patagonia inspires a congregation to move based on the beliefs that the members share.