đź‘• The Brand Magic of... Patagonia
The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
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Brand Movements Across the last few years, rising numbers of brands from diverse industries have innovated around a trend we call BRAND MOVEMENTS, by launching campaigns and taking action to create positive change in the world: social, environmental, and more.
David Mattin • Trend-Driven Innovation
“In many ways the magic of Patagonia comes from the constraints we place on ourselves which are grounded in our deep sense of responsibility to do right by the environment and society,” Stanley told me. “We can't go to the Fashion Institute of Technology library and choose from 5,000 fabrics for the spring line. We have a couple hundred we can choo... See more