The Brand Identity
the-brandidentity.com
The Brand Identity
Your brand strategy is where you tell people how you want your brand to be perceived—by the content you write, and the visual and verbal cues you use. You tell your audience what you want to be known for.
Meera Kothand • Your First 100
Design, automate, and publish stunning online brand guidelines.
standards.site
When I speak about brand identity to my audiences, I often use the metaphor of a picture frame. Your brand identity is how you frame every image, every product, every bit of output from your brand. The frame shouldn’t overshadow the picture—or the thing you’re trying to showcase—but it should contain recognizable elements that would tell anyone thi
... See moreGreg Hoffman • Emotion By Design: Creative Leadership Lessons from a Life at Nike
Often founders think brand is a logo or the colors, and that it’s something you can think about later.
With @linear we thought about it the brand from the day one.
But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in… Show more
This style of one-person business is where you quite literally pursue your goals in public (brand), solve your problems as you are pursuing those goals (content), and create a system to help others do the same (product).