The Brand Identity
updated 10mo ago
updated 10mo ago
Your brand is not your logo. Your brand is not an identity system. These items are all important identifiers of your brand, but they are not the brand itself. Your brand is actually much more than that. It’s how people “feel” when they visit your website or read one of your tweets or emails.
Jonathan Simcoe added
The results of branding reflect who the company is, why it exists, what it aims to achieve, what it looks and sounds like, and much more.
juarry added
Brand is the emotional connection you establish with your customers and those whom you would like to become customers.
Jonathan Simcoe added