Brand Gap, Revised Edition, The

The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

Scott Belsky

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Brand Thinking and Other Noble Pursuits

Debbie Millman • 2 highlights

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The Impact Equation: Are You Making Things Happen or Just Making Noise?

Julien Stanwell Smith

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Insanely Simple: The Obsession That Drives Apple's Success

Ken Segall

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Made to Stick

Dan Heath

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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Al Ries, Laura Ries

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