Brand Gap, Revised Edition, The

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets

Kevin Maney

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Logos That Last

Allan Peters

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The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life

Tom Marks

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A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Category Pirates

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Brand is how we find each other: The one page branding plan that works in a post pandemic world. Stand out and get new customers.

Adam Lumb

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