Brand Gap, Revised Edition, The

Positioning: The Battle for Your Mind

Al Ries, Jack Trout, • 1 highlight

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Insanely Simple: The Obsession That Drives Apple's Success

Ken Segall

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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Al Ries, Laura Ries

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No Bullsh*t Strategy

Alex M H Smith

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