Saved by sari and
The brand checklist
I learned a ton about how the world’s oldest and largest consumer goods companies approach brand building, and the rigor that goes into defining a target audience, sharpening a consumer insight, developing a clear and succinct brand strategy, and then using that strategy to guide all communications.
Emily Heyward • Obsessed: Building a Brand People Love from Day One
Think about the brands you actually care about, not just the ones that dominate your feed, but the ones that have longevity. If you dig under the hood, the best of them don't necessarily begin with product, marketing hacks, or whatever the latest "community-building" playbook dictates. Instead, they start with perspective. The founder's introspecti... See more
The Interests of the Founder vs. the Audience in Building a Brand
Brands and BullS**t. Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
amazon.com
To me, brands are like software. A brand is made up of a finite number of input variables (product form factor, color schemes, tone, personality, aspirations, price, ingredients/inputs) that are its source code. These values and aesthetics are programmed, but unlike software they are not deterministic. Each consumer transacts with a brand based on ... See more
Sam Blumenthal • Social Commerce: Web3 & The Digital Franchise Model
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
Brand sustainability comes down to two things: relevance and differentiation. Something either affects a brand's relevance; is it meaningful to my life today? And its differentiation; is it unique and can I identify that uniqueness? Everything falls into one of those two buckets as it relates to brand. The goal is to be high
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