added by sari ยท updated 2y ago
The brand checklist
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
by Ana Andjelic
- Brands and commodities therefore need to be considered and critiqued on the basis of the specific cultural and economic contributions they make to society. People co-create their identities with brands just as they do with religions, communities, and other other systems of meaning. This constructivist view is incompatible with popular forms of post... See more
from After Authenticity by subpixel.space
Keely Adler added