The Boron Letters
Remember, the copy is only about you in so much as it proves how you can help the prospect solve their problems.
Bond Halbert • The Boron Letters
if someone didn’t add to his enjoyment, he would cut them right out of his life for good.
Bond Halbert • The Boron Letters
"Most of the world's work is done by people who didn't feel much like getting out of bed."
Bond Halbert • The Boron Letters
Here is a short list of “killer” promotions to get you started.
Bond Halbert • The Boron Letters
Having something to upsell customers will always beat trying to make your website look fresh and upgrading to 3d buy buttons. The numbers show that little tweaks do make a difference, but they show there is far more money in adding to your product line and creating backend offers, which Gary will discuss a little later in letters.
Bond Halbert • The Boron Letters
What I am doing here is taking the reader by the hand and leading him exactly where I want him to go. It seems like a small point and, maybe it is, but is the little touches like this that keeps the letter flowing, the reader moving along, and, it relieves him of the burden of trying to figure out what he is supposed to do when he finishes reading
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the way to deduce what people want to buy is to simply observe what they DO buy!
Bond Halbert • The Boron Letters
Most of the time, a person will never alter his original impression. Most of the time he will simply "edit" all new info that comes to him and "process" it in such a way as to validate his original opinion.
Bond Halbert • The Boron Letters
It will vastly improve the rest of your day since it will drain off a lot of tension and anxiety and, in general, it will clear out your mind so you can think better all day long!