Ideally, you want to offer first-time buyers three price points. The Cheapo Option Which Has What You Need The Deluxe or Mid-Priced Option With Some Bells and Whistles The Supreme Package With Prestige Service The buyers then go to order and are offered an upsell AFTER they have put in their payment info.

In business, my father tried to never appear weak, and it is easier to not appear weak when you are strong. If he found out someone was charging more for an ad, he raised his price.

You only want the reader or viewer to get that head-nodding “been there, done that” feeling when you already got the prospect’s attention. There are many ways to do this, but one simple trick anyone can use is replace the adjectives in their headlines and opening statements with words from a CURRENT power list.

How You Feel Affects How You Think

Products are a dime a dozen. They are important, but much less crucial to success than finding a hot market. I'll tell you this: A guy with a new product cannot always find a hot market for that product but a guy who has uncovered a HOT MARKET can always find a product to fill the needs of that market.

I also told him that he was making the single most common mistake made by people who want to break into the MO business. What is that mistake? The mistake is finding or developing a product FIRST and then looking for a market to sell it to. This is backasswards. You Must Always Find A Market First... And Then Concentrate On A Product!

The more honest you are with your true self and others, the faster you will see what really motivates people.

Remember, the copy is only about you in so much as it proves how you can help the prospect solve their problems.

But one thing is true. This is the best place to write and get healthy I've ever been. I seem to get more productive every day. Maybe, I'll have to commit some new federal crime every couple of years in order to get my books done! Just kidding. Just kidding.