The Boron Letters
The Amazing L.A. Roadmap To Real Estate Riches!
Bond Halbert • The Boron Letters
You only want the reader or viewer to get that head-nodding “been there, done that” feeling when you already got the prospect’s attention. There are many ways to do this, but one simple trick anyone can use is replace the adjectives in their headlines and opening statements with words from a CURRENT power list.
Bond Halbert • The Boron Letters
All other things being equal, your own customers should respond far better than any other list you can get. Of course there is one caveat. THEY MUST BE SATISFIED CUSTOMERS!
Bond Halbert • The Boron Letters
quote by Rockefeller that self-reliance is the most satisfying thing in the world. It is important to know that often, self-reliance is the real motive of great business men and not money.
Bond Halbert • The Boron Letters
in my opinion, you should do about one hour of road work every day of the week except Sunday. I believe the best time to do your road work is right after you get out of bed.
Bond Halbert • The Boron Letters
The very first thing you must come to realize is that you must become a "student of markets." Not products. Not techniques. Not copywriting. Not how to buy space or whatever. Now, of course, all of these things are important and you must learn about them, but, the first and the most important thing you must learn is what people want to buy.
Bond Halbert • The Boron Letters
Ideally, you want to offer first-time buyers three price points. The Cheapo Option Which Has What You Need The Deluxe or Mid-Priced Option With Some Bells and Whistles The Supreme Package With Prestige Service The buyers then go to order and are offered an upsell AFTER they have put in their payment info.
Bond Halbert • The Boron Letters
To peruse markets, I’d also suggest Clickbank, Amazon,
Bond Halbert • The Boron Letters
main guidelines you can rely on when you are picking lists to test. STOP 10:35 START AGAIN 10:36 These three guidelines are recency, frequency and unit of sale.