The Boron Letters

Do you remember how I explained that the baggie has our reader wondering why you sent it to him? That he wants to know what's going on here? That we have his focused attention? Quality attention? You say you do remember all that? Good. In that case, I'll proceed. Now, here's how the letter will start off:

if you play enough poker, sooner or later, after thousands of hands, everybody in the game will more or less have been dealt the same amount of good hands, bad hands and mediocre hands. What determines the winners? It's how they play the cards that were dealt them. Were they alert and ready to exploit the good ones? Did they perceive that the bad o

Therefore, truth, my good son, can be determined NOT by how people use their mouths, but rather, how they use their wallets.

Keep two task lists. The first list is of every important thing you really should do while at your best. My distraction-free creative time is in the morning when I do most of my writing, editing or consulting, because it’s when I am reliably at my best. The second list is of all the important tasks which I can do equally well regardless of my mood.

people don't always put their money where their mouths are; but they do nearly always put out their money where their true desires are.

The first thing you need to do is to assemble a file that contains everything you can get your hands on that is relevant to your promotion. Here are some of the things that might be included in your file:

Many people, when they read an ad, read it like this... What they do is, they read the headline first and then they go right to the order coupon.

Usually, when someone asks me what is the #1 big secret to making money, I tell them they should get involved in whatever excites them the most. This is good advice. Money, in my opinion, especially big money, is most often a by-product of enthusiasm.

It has long been my belief that a lot of money can be made by making offers to people who are at an emotional turning point in their lives.