The Boron Letters

I think you should do road work every morning to more or less "order your day" and fast every week in order to "order your week."

Life really is like high school, and despite what people say, nobody wants to help or be with the sulking kid. By doing work alone, you will not only avoid allowing others to smell your weakness, but you will cause an air of mystery.

In business, my father tried to never appear weak, and it is easier to not appear weak when you are strong. If he found out someone was charging more for an ad, he raised his price.

than our $9,920.00 profit. Yes indeed, my boy. You see, if this idea works what we have is a "winning formula"!

It doesn't matter how much you learn if you don't use what you learn. So when I tell you to do your roadwork and exercise with weights and study and read ads aloud and write them out in your own handwriting, I mean for you to do it and do it now!

"Most of the world's work is done by people who didn't feel much like getting out of bed."

if you want to be a top notch marketing man, you have to know how it is. How it really is. Not how people (or you) wish it was or how they think it is. No. You must become a "student of reality."

All other things being equal, your own customers should respond far better than any other list you can get. Of course there is one caveat. THEY MUST BE SATISFIED CUSTOMERS!

The more honest you are with your true self and others, the faster you will see what really motivates people.