The Boox Palma is an amazing gadget I didn’t even know I wanted

This is how you end up with Netflix or Spotify or Kindle having apps that open to a login screen with zero indication about how to sign up for an account; most users probably figure out to go to their websites, but it is hardly a good experience from anyone’s perspective, and lesser known apps are likely to simply lose potential customers. At the s... See more

One of the best examples of an enormously compelling product description is the language Steve Jobs used to introduce the original iPod. When the product was unveiled in 2001, the market was full of MP3 players, and it would have been tempting for Jobs to fall back on messaging explaining why his version was different and better. Instead, he brilli

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