As you will discover throughout this book, you need to collect a growing set of tools you can turn to at any time so you can continue to create powerful, transformational experiences for your clients.

Show Up Speak wherever you can. On a stage. A podcast. A weekend workshop. If you’re not speaking at live events, go to Facebook or Instagram or LinkedIn Turn those platforms into your personal stage. Just make sure you speak

Don’t let Brules stop you. Make it your job to identify them. To question them. To challenge them. And then, to rewrite them.

When you enter a state of flow you achieve the perfect balance between challenge and skill. If what you’re doing is too easy, you’ll get bored. If it’s too hard, you’ll feel anxious. It’s got to be just right. The perfect balance between challenge and skill.

The Model of Reality becomes embedded in your mind and your life because your habits and practices – your Systems for Living - keep it alive. If coaching is hard for you, it’s because you’re using the same strategies to enroll people. Strategies that are not working. It’s your habit. Your practice.

These stories and the meanings we attach to them, give rise to irrational fears. Holding onto fear shuts down the prefrontal cortex in your brain - the region that’s responsible for activating creativity and for good decision-making.

We bury our fears by working all the time. We do our best not deal with them. I won’t lie. Hiding fears and working nonstop can create results. For some people. But not for coaches and here’s why. Coaches don’t get to hide their feelings and bury their emotions. You can’t hide because what you do for a living - your purpose as a coach – is to help

Use the Paradigm of Desires along with the 5 additional human needs as the fabric, foundation, and framework to assess your clients, understand their actions and behaviors and gain an insider’s look into their decision- making process.

“It’s not about the goal. It’s about growing to become the person that can accomplish that goal.” -TONY ROBBINS