The Book of Coaching: For Extraordinary Coaches

The Ideal Client Tracker I generally like working with two categories of business owners. Businesses generating over 1 million in sales. Extraordinary individuals who are in transition.

Ask Yourself “How can I schedule my time in a way where I can go deep every, single week? Maybe even take an entire month to get into deep work mode? How can I find different ways to create space for deep work on a regular basis? What would that look like?”

Do does not mean “being busy.” It means taking focused action that moves you forward. Don’t let your fears hold you back. Don’t let your past hold you back. Break the shackles of fear that keep locked inside a prison in your mind. Then keep moving forward.

When you’re done, you’re ready to redefine your goals. I’ve found that goals that are set 3-years out are ideal. 5 years is too long and 1 year is too short.

“You’ll never change your life until you change something you do daily. The secret to your success is found in your daily routine.” -JOHN C. MAXWELL

Whether a client has a positive outcome or negative outcome, it is their outcome. You are the facilitator. It’s their action, their reaction, their journey, their outcome. Attaching yourself to a client’s outcome will hurt the client and affect your energy. When you tie yourself to a client’s outcome, you become emotional. Both you and your client

So, let me ask you this: How does fear show up for you as a coach? Where does fear show up for your clients? Have you examined how your culture and life experiences shape your identity? How are old fears about life and work and relationships causing you to make bad decisions over and over and over again?

My first coaching package was for $15,000 per year. It’s at $70,000 per year right now. It went up to $100,000 per year for a brief moment. I didn’t feel comfortable with that, so I brought it back down. That’s ok too.

In the coaching business and even in the teaching business, it all comes back to you. Who are you? Why do you do what you do? What do you represent?

Coach whenever you can. Coach for free. Coach for a small fee. Coach for short term package. Just make sure you coach. Every single interaction you have, adds to your personal brand. Every time you show up with power, passion, and purpose, it adds to your personal brand.