The Body Series: How Technology Is Transforming Women’s Healthcare

For this new wave of Femtech there will be plenty of innovation happening. Firstly, on the structural level to set biases from the past straight (which in itself will be a breeding ground for very big companies). Secondly, on the experience level where there will be another set of companies who make less profound changes but instead create signific... See more

Companies like Pexxi are doing just this: starting from scratch by building a dataset with hundreds of datapoints on an individual woman and using this to recommend the right contraceptive for her unique profile. Wild.ai is also collecting data on individual women and is building an algorithm for personalised fitness recommendations that operate in... See more

One concern with the development of these types of machine learning technologies is the issue of bias — ensuring the programs work equitably for all patients, regardless of age, gender, ethnicity, nationality and other demographic criteria.

Fast forward to today, and a dizzying number of new and compelling care options for patients in new formats have hit the market. Novel payment models, rising healthcare costs, shifting financial responsibilities, a consumer preference for virtual-first experiences, and emerging market segments with new buyer dynamics have opened up new distribution... See more