Guest posting was a huge part of my strategy to grow my audience when I started out. To feed that strategy, I used Twitter as a secondary traffic source. My goal wasn’t to get traffic but to connect with influencers by sharing their work. I engaged with them on Twitter so that I could get on their radar and get them familiar with my name before I p

Your primary content channel is to attract an audience, build trust, and entice them to sign up for your email list.

3. Breaks sacred cows Are there myths and beliefs that are immune from criticism or question? Does your content prove these wrong?

Psychographics • What frustrates them? • What worries do they have? • What websites do they visit? • What blogs do they read? • What other hobbies or interests do they have? • What social media channels do they hang out on? • What mental block do they have to overcome? • What is preventing your ideal reader from achieving the desired change?

The missing puzzle pieces that people don’t consider before they pick a niche are 3. Are there others in this niche who are a. serving a similar audience (big or small) who have the same problem or pain points that you want to help solve b. effectively monetizing their sites

think about the content your target persona wants and needs. What does she want to know from you? What subjects do you have enough knowledge or experience in, that matter to her? Then ask yourself, “If I wanted to be known for just three topics, what would those be?” Add those topics to your core categories.

By defining who exactly your ideal reader is, you’ll be able to • talk to your audience at the right level, • not waste your effort writing for people who will never enjoy or gel with your content, and • not scratch your head thinking about what content to create because you know exactly what your audience needs.

The moment you do this and target all of your content to clearly defined categories: • Your readers start to get a clear picture of what you are about and who you serve. • You’re seen as “an expert” or knowledgeable in a few topics rather than anything and everything. • It’s easier to work with brands because they’ll look at your main topics to see

the ADDE (Attribute Markers – Dos – Don’ts – Expressions) Formula. Do’s are a short description of what your attribute markers actually mean. Don’ts define how you don’t want your brand voice to come across. And the expressions drill down into the tiny nuances of how your brand voice comes across.