One polarizing or opinion post; e.g., X things you should never believe about…Why this is flawed…What they don’t ever tell you about… (Authority post showcasing your expertise)

think about the content your target persona wants and needs. What does she want to know from you? What subjects do you have enough knowledge or experience in, that matter to her? Then ask yourself, “If I wanted to be known for just three topics, what would those be?” Add those topics to your core categories.

1. Fills an opportunity gap Could your content be better? Will your piece make a contribution to the existing content on this topic? Could you make it more helpful or user-friendly with tutorials or videos? Can it go further in-depth?

4. Your niche does not target a one & done problem Your niche needs to have recurring income potential. You don’t want to solve a problem that people only seek help for once. You want a niche where people have the opportunity to advance and fulfill their potential at various stages. How can they solve pain points of various intensities as they

The moment you do this and target all of your content to clearly defined categories: • Your readers start to get a clear picture of what you are about and who you serve. • You’re seen as “an expert” or knowledgeable in a few topics rather than anything and everything. • It’s easier to work with brands because they’ll look at your main topics to see

By defining who exactly your ideal reader is, you’ll be able to • talk to your audience at the right level, • not waste your effort writing for people who will never enjoy or gel with your content, and • not scratch your head thinking about what content to create because you know exactly what your audience needs.

The content pieces that you want to tackle are those that • Raise your brand awareness • Establish authority and trust • Feed your funnel (helping you build an email list, for example)

Your primary content channel is to attract an audience, build trust, and entice them to sign up for your email list.

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