The Blog Startup

What binds them together is their psychographics or motivational factors. What connects each of these different people is their desires and aspirations toward that change that you’re helping them achieve.

By defining who exactly your ideal reader is, you’ll be able to • talk to your audience at the right level, • not waste your effort writing for people who will never enjoy or gel with your content, and • not scratch your head thinking about what content to create because you know exactly what your audience needs.

Psychographics • What frustrates them? • What worries do they have? • What websites do they visit? • What blogs do they read? • What other hobbies or interests do they have? • What social media channels do they hang out on? • What mental block do they have to overcome? • What is preventing your ideal reader from achieving the desired change?

4. Your niche does not target a one & done problem Your niche needs to have recurring income potential. You don’t want to solve a problem that people only seek help for once. You want a niche where people have the opportunity to advance and fulfill their potential at various stages. How can they solve pain points of various intensities as they pro

One polarizing or opinion post; e.g., X things you should never believe about…Why this is flawed…What they don’t ever tell you about… (Authority post showcasing your expertise)

think about the content your target persona wants and needs. What does she want to know from you? What subjects do you have enough knowledge or experience in, that matter to her? Then ask yourself, “If I wanted to be known for just three topics, what would those be?” Add those topics to your core categories.

Guest posting was a huge part of my strategy to grow my audience when I started out. To feed that strategy, I used Twitter as a secondary traffic source. My goal wasn’t to get traffic but to connect with influencers by sharing their work. I engaged with them on Twitter so that I could get on their radar and get them familiar with my name before I p

You need to figure out • The types of problems you want to solve for your audience. • Your Business Model (Your pathway to making money. Because if you don’t monetize, you don’t have a business.) • Your core or essence (Your brand, which will be responsible for attracting your ideal readers or buyers.)

State your big business umbrella • Drill down to the core business or niche. • State your Niche Level 1 (For who); i.e., what group/location. • Drill down to your Niche Level 2 (To do what); i.e., what problem you want to help them with.