The Bite in the Apple: A Memoir of My Life with Steve Jobs
“The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We will truly understand their needs better than any other company.” The second was focus: “In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunit... See more
Walter Isaacson • Steve Jobs
Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson
amazon.com
Vegetarianism and Zen Buddhism, meditation and spirituality, acid and rock—Jobs rolled together, in an amped-up way, the multiple impulses that were hallmarks of the enlightenment-seeking campus subculture of the era.
Walter Isaacson • Steve Jobs
“The heaviness of being successful,” Steve Jobs said of his prodigal-son time after being forced out of Apple, “was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”
Doug Menuez • Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000
