Dr. Charles Zuker: The Biology of Taste Perception & Sugar Craving
hubermanlab.comSaved by Mo Shafieeha and
Dr. Charles Zuker: The Biology of Taste Perception & Sugar Craving
Saved by Mo Shafieeha and
Nicolay Gerold added
Nicolay Gerold and added
Nicolay Gerold added
Nicolay Gerold added
It should: sugar, in the way it stimulates the release of dopamine, resembles drugs of abuse.
“There is nothing programmed into our brains that makes us see a box of doughnuts and automatically want a sugary treat,” Schultz told me. “But once our brain learns that a doughnut box contains yummy sugar and other carbohydrates, it will start anticipating the sugar high. Our brains will push us toward the box. Then, if we don’t eat the doughnut,
... See moreSo it’s better to view our taste buds as an adaptation fitted to ancestral conditions that included near-starvation and apples and roast rabbit, which modern humans execute in a new context that includes cheap chocolate and constant bombardment by advertisements.
Maybe obesity rates have increased because food is more enjoyable than it has ever been, causing people to eat more. Rewards reinforce behavior, and the behavior of eating is rewarded by the palatability—the deliciousness—of the food. The increased palatability of food is not accidental. Societal changes have resulted in more meals being eaten away
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