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Bloomberg - Are you a robot?
In general, articles on serious and complex subjects, from politics to wars to international affairs, will fail to generate attractive ad revenues.
Nicholas Carr • The Big Switch
If the audience shrinks, the budget must shrink. This is the law.
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
At a time when Google, Facebook and Amazon capture up to 70% of all ad dollars generated in the US and newspapers across the country have shed half their journalism jobs since 2008, you may think only a masochist would make a career in ad-supported media right now.
Michael Rothman • All The Ways To Make Money In Media Without Ads
