The Big Long: How Going Big on an Outrageous Idea Transformed the Real Estate Industry

Bring your A game, rally the team, do the right thing, manage them well, and be the solution.

“Entrepreneurship is the ability to recognize the bigger picture, find where there’s an opportunity to make someone’s life better, design hypotheses around these opportunities and continually test your assumptions. It’s experimentation: Some experiments will work; many others will fail. It is not big exits, huge net worth or living a life of glamou

of building profitable systems to help people in ways that other systems do not. The core competency of the entrepreneur is not business acumen or marketing ability but rather empathy—the ability to understand the feelings and needs of others.”

“Entrepreneurship is, fundamentally, the art and science

If you invest a million dollars in real estate, you will get more current yield in a bad neighborhood than in a good neighborhood, but you will enjoy greater long-term appreciation in a good neighborhood, despite the houses being more expensive.