The Big Enough Company
Every successful organization is founded with a sense of purpose and direction, but many lose touch with it over time. Or the world changes, but the organization's purpose doesn't evolve.
Jamie Smart • Results: Think Less. Achieve More
We each get to decide what it means to be great. Moment to moment and day by day, we can deliberately choose to do only the things we’ll be proud to have done and to create the future we want to see. We start by deciding who we are—what philosophy and values will guide us and our companies—and by investing the time to reflect on the unique contribu
... See moreBernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Clarity of purpose Summarizes the company’s business on the back of a business card. Large markets Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop. Rich customers Target customers who will move fast and pay a premium for a unique offering. Focu... See more
Sequoia Capital • Elements of Enduring Companies
She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur
Carrie Green • 2 highlights
amazon.com
