The Best Pathway to Differentiation Is Not What You Think
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The Best Pathway to Differentiation Is Not What You Think
write two or three practical principles that will help you make decisions and deliver on your differentiation.
The alternative is to build your own quadrant. To find two axes that have been overlooked. To build a story, a true story, that keeps your promise, that puts you in a position where you are the clear and obvious choice.
