The Best Pathway to Differentiation Is Not What You Think

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enjoyment, learning, and purpose are more suited to differentiation, whereas order and authority are more suited to cost leadership.

Michael E. Porter • HBR's 10 Must Reads 2019: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Now What?" by Joan C. Williams and Suzanne Lebsock) (HBR's 10 Must Reads)