The Best Pathway to Differentiation Is Not What You Think
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The Best Pathway to Differentiation Is Not What You Think
✨ I keep playing with different layouts for reading through my emails and I don't think you can beat a horizontal flow
"The best way to predict the future is to create it" https://t.co/aruetfhfyg
Amelia Wattenberger 🪷x.com
We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more