
The Best One-Person Business For Smart People (2025) - Dan Koe


The “company of one” approach doesn’t apply only to a single-person business—it’s a model for using the power of you to be more self-reliant and more responsible for your own career path.
Paul Jarvis • Company Of One: Why Staying Small Is the Next Big Thing for Business
Dan Koe • If You're Young, Start This New Type Of Business - Dan Koe
You are running your own business, with a mixture of skills to offer. It’s about creating and maintaining security and your own online ecosystem.
Emma Gannon • The Multi-Hyphen Method: The Sunday Times business bestseller
Come up with a brand name that can be attached to any business. (Perhaps it’s your name.) Use it for the rest of your life on everything of quality. A recognized brand can charge a premium price, earning more than unrecognized names.
Derek Sivers • How to Live: 27 conflicting answers and one weird conclusion
Business is an amazing opportunity to learn about yourself, play with ideas, solve your own problems, help other people, and get paid all the while.