The Ben Settle’s Big Book of Business

Go against the grain.

Make ‘em Smile

Just write about what’s going on in the popular culture.

Well, here’s how to make sure you never bore anyone:

And whenever possible, go against the grain of conventional wisdom (like being controversial which we talked about before) and eagerly give your opinion (especially an unpopular one). Be a unique voice, write like you would talk in real life (very few emailers do it -- too “unprofessional” I suppose), and keep your readers on their toes so they can

When the rest of your competitors are zigging – you zag. Use words every now and then you don’t usually see people use. Write about things nobody else is writing about.

Street-Smart Email Secret #9: Be Unpredictable

Be unpredictable and do the unexpected.

Street-Smart Email Secret #10: Always Ask For the Sale