“the belief that technology should not only serve a practica...

“the belief that technology should not only serve a practical purpose but also evoke an emotional response“

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If you consider yourself a technologist, here’s your imperative: build things that are unabashedly, beautifully tangled into all else in life — people and relationships, politics, emotion and pain, understanding or the lack thereof, being alone, being together, homesickness, adventure, victory, loss. Build things that come alive, and drag everythin... See more

Create things that come alive

This is how technology should work: starting with a human need, and a purpose, technology should extend outwards with the intent of expanding the human, not confining or reducing.

John Borthwick • Building bicycles for our minds

You see — if software is to have soul, it must feel more like the world around it. Which is the biggest clue of all that feeling is what’s missing from today’s software. Because the value of the tools, objects, and artworks that we as humans have surrounded ourselves with for thousands of years goes so far beyond their functionality. In many ways,

The Browser Company • Optimizing for Feelings

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are lu... See more

(Not Boring) Software Inc. • No More Boring Apps | (Not Boring) Software

And yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives an