Most critically, these roles tend to be self-reinforcing. Organizations using fear-based future narratives often develop risk-averse cultures that further reinforce defensive positioning. Conversely, organizations with aspirational future narratives tend to attract optimistic, innovation-minded talent that strengthens their future-positive culture.

Many of us have clear visions of what kind of world we don’t want to live in, but are struggling to imagine the kind of world we would live in - let alone how to build that world. We need new narratives to illuminate what’s broken in our society and hands-on solutions for a more sustainable, equal and resilient world.