We can explore the ways in which our attention is generated, manipulated, valued and degraded. Sometimes attention might simply be a lens through which to read the events of the moment. But it can also force us toward a better understanding of how our minds work or how we value our time and the time of others. Perhaps, just by acknowledging its... See more

His biggest worry, though, is that we still mostly fail to acknowledge that we live in a roaring attention economy. In other words, we tend to ignore his favorite maxim, from the writer Howard Rheingold: “Attention is a limited resource, so pay attention to where you pay attention.” 

Attention has become a currency. Every platform, ad, and algorithm is designed to compete for it. Not just to catch our eye, but to keep it. And they’re really, really good at it.

This loss of agency over our own attention that many of us are experiencing is not about willpower. It’s about neuroscience: